VP, Marketing and Public Relations
Since Amy began working with GMI in 2015, she and her team have worked to create integrated marketing communications programmes aimed at growing awareness for GMI and engaging the public and key stakeholders in our research.
In her 20+ years in marketing on both sides of the Atlantic, Amy has worked in virtually all facets of the industry, from advertising, digital / content marketing, to PR, publishing and marketing research. Her experience spans a diverse mix of leading consumer, business, technology and healthcare brands.
Before joining GMI, Amy led her own, through-the-line marketing firm and was the Managing Director of a digital marketing agency based in Dublin. While living in Boston, Amy was VP, Strategy at marketing firm, The Pohly Company, and VP, Consulting at IT startup, Veridiem. Amy also held senior and consultancy roles at Havas Worldwide and PSK.
She holds a Bachelor of Arts in marketing and advertising with joint honours in communications and psychology from Texas Tech University.